Mission & Vision Essay

Statement is a brief description of the higher goals of an organization. It’s purpose is to improve the cohesion and coherence of an organization. Examples: 1) Wal-Mart Stores: To help people save money so they can live better. 2) Metro: To bring together people and products in all corners of the globe. 3) Tesco: To create value for our customers to earn their lifetime loyalty. 4) Gazprom: To ensure an efficient and balanced gas supply to consumers in the Russian Federation and full l its long-term contracts on gas export at a high level of reliability. 5) EDF: To bring sustainable energy solutions home to everyone. 6) Daimler: To produce cars and trucks that people will want to buy, will enjoy driving and will want to buy again. 7) Honda: To seek technology that helps realize true peace and hapiness on earth. 8) Google: To organize the world’s information and make it universally accessible and useful. Vision A Vision Statement outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future. Examples: 1. Wal-Mart Stores: To become the worldwide leader in retailing. 2. Metro: To innovate through cooperation. 3. Sony: To have the world look to Sony for comprehensive entertainment. 4. Samsung: To lead the digital convergence movement. 5. BMW: To be the most successful premium manufacturer in the industry. 6. IBM: To be first-and-foremost on any new enterprise data centre migration shortlist. 7. Deutsche Post: To remain Die Post fur Deutschland as well as the logistics company for the world. 8. Starbucks: To inspire and nurture the human spirit {one person, one cup, and one neighborhood at a time. 9. Nike: To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.